Sales & Operations Manager – Commercial Sector-

Company: Sentinel Performance Solutions (Part of Aalberts hydronic flow control)
Location: Home-based, UK (with travel to Daresbury HQ)
Reporting to: UK Commercial Director

Please note: Unfortunately, we are unable to offer visa sponsorship for this role. We kindly ask that recruitment agencies do not submit applications.

The Role

We are seeking an experienced Sales & Operations Manager – Commercial Sector to lead and grow Sentinel’s commercial water treatment proposition across the UK.

Reporting to the UK Commercial Director, this role will take ownership of Sentinel’s commercial strategy within both mains water and heating systems. You will be responsible for driving specification-led growth, leading the commercial sales team, and providing senior technical support to customers across the commercial market.

Key client profiles include consulting engineers, M&E contractors, facilities management providers, corporate accounts, and building owners.

Key Responsibilities

• Lead Sentinel’s commercial sector proposition, driving growth across the existing portfolio, new product introductions (NPI), and wider Aalberts group offering
• Create, develop, and maintain profitable national sales volumes and margins in line with budget expectations
• Provide day-to-day leadership and development of the commercial sales team, with a strong focus on end users across public sector, leisure, retail, hospitality, healthcare, and data centres
• Act as the senior technical sales lead, supporting customers and the sales team on complex system challenges
• Negotiate, manage, and maintain national sales via merchants and distribution partners
• Deliver customer presentations and CPDs, raising Sentinel’s technical and commercial profile
• Represent Sentinel at industry events, forums, and exhibitions (e.g. ICOM)
• Maintain strong awareness of competitor products and services to support effective account management

Experience Profile

• 10+ years’ experience in a senior sales or technical sales leadership role within the commercial heating and/or water treatment market
• Strong technical or engineering background, with experience selling complex, premium-priced solutions
• Proven people management experience, leading and developing sales teams
• Strong understanding of commercial systems and plant rooms
• Experience articulating whole-life cost and value propositions
• Established network of end users and merchant contacts (London focus desirable)

Skills & Personal Attributes

• Strong people management and communication skills, able to work collaboratively across functions
• Highly analytical, with experience using Excel and business intelligence tools
• Confident, engaging, and personable, with the ability to build strong internal and external relationships
• Self-starter, comfortable working independently while motivating others
• Detail- and results-focused, with a strong bias towards execution and delivery

Qualifications

• Degree-level qualification preferred
• Formal engineering qualification also desirable
• Sales: 2 years (required)
• CRM software: 2 years (preferred)
• Clean UK Driving Licence (required)

Benefits:

• Additional leave
• Bereavement leave
• Company car
• Company pension
• Cycle to work scheme
• Enhanced maternity leave
• Enhanced paternity leave
• Free parking
• Health & wellbeing programme
• Life insurance
• On-site parking
• Private dental insurance
• Private medical insurance
• Referral programme
• Sick pay
• Work from home